There are a dizzying number of “web 2.0” applications out there, so many of which lack vowels in their company names and have one simple call to action on their website, without any indication of what they do: “sign-up”. Well, I’m not signing up anymore until I know what you do, why you do it, and how it helps me. Here are a few techniques out of the Design Thinking playbook to help you better promote your product and its value to your intended customer.