Balancing short vs. long term priorities
March 2, 2010
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One of the toughest things in a start-up is to figure out when to invest in initiatives that take a longer term to payoff (e.g. channel partnerships, brand building) vs. those with immediate revenue generating opportunities. On the one hand you feel that optimizing for immediate revenue always trumps anything else; however, on the other hand, if you don’t invest in longer term market development initiatives, you can starve the customer pipeline.
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Categories: Musings, Start-up Life
