Breaking Glass by Rishi Dean

Summary: Finding Product / Market Fit is the key for early stage products. The PMF Matrix is a framework to help you get there. E-mail. Tweet.
[UPDATE: This post was updated on July 5, 2010 with new slides]

This presentation centers on the concept of Product / Market Fit: what it is, why it’s important, and how to achieve it. I propose my “Product Market Fit Matrix” that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework, which can be used to characterize your current situation, so that you can employ the right set of tools to achieve your goals.

I originally developed these slides to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development, since MIT tends to see a lot of “technology-in-search-of-a-problem” start-ups, in their early stages.

After receiving a very positive reception, and lots of suggestions from many smart people, I’ve updated this presentation. The presentation below was developed for a talk called “The New Rules of Product Development” for MassChallenge.
See the presentation

This past weekend, I finally watched the latest Star Trek movie (quite entertaining). In reconnecting with the franchise, it reminded me how innovative Gene Roddenberry (and his writers) were in developing some remarkable ideas, like the Transporter.

But despite the “genius” of Roddenberry’s ideas, it’s a stark reminder that ideas aren’t inventions; meaning just because you’ve thought of something doesn’t make it your invention. Last time I checked, Gene doesn’t have a patent on the Transporter, the Replicator, the Warp Drive, or any other Star Trek created idea. Turning ideas into reality is hard, and that’s where the true genius is – let’s not forget the words of Thomas Edison:

“Genius is one percent inspiration, ninety-nine percent perspiration.”

Here we’ll explore the requirements for an “invention”, and the stages for successful commercialization.
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Toronto, Canada is often known as “a world in one city”. This summer an initiative launched that took this statement to the next level: 1loveTO. The logo is a thing of beauty (no bias from this Toronto native), but on first glance, this may remind you of something you’ve seen before:

Aside from the fresh new font, there are two very profound differences between the Toronto logo, on the left, and the New York City logo, on the right. These differences enable the Toronto logo to be a unique statement on its identity, rather than a cheap “knockoff” – these same principles can apply to your brand.

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