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In Part 2 of this series, we explored the range of responsibilities a Product Manager can take on. Now, we’ll examine how those activities will change, based on where the product (or company), is in its lifecycle, based on the three main stages: pre-product-market-fit (pre-PMF), post-product-market-fit (PMF), or the “mature” phase. The major driver of your context […]

blurredfaces_whoisyourcustomer_rd

In the last part of this series we looked at the range of responsibilities Product Managers can cover. Next, in the 3^3 model, we’ll examine how those responsibilities are adjusted, based on the type of customer you are serving. Customers fall into three major types In 2012, I attended the Lean Startup Conference, and loved […]

setoftools

While I’ve previously posted about the requisite “soft-skills” of great Product Managers, in this Part of the series, we’ll explore the functional skill-set required on any given day. These competencies fall into three major categories, which I refer to the “3Ds”, consisting of Direction, Design, and Details. I believe that the Product Manager is ultimately responsible […]

abstract_sculpture

When asked questions like “what does a product manager do” or ” is person X a good product manager”, too many times I answer with the unsatisfying “it depends” response. So here I try to better define the role of product management, by providing a framework, which we’ll explore in this 5-part series. My parents (and likely my colleagues too) have no idea what […]

startingCampfire

One critical element on the journey to finding product / market fit, is to get people to use your app — not just to simply sign-up, but to actually perform the key behaviors that drive value in the product. Here I’ll describe a framework to help you brainstorm, organize, and prioritize such initiatives. Understanding activation […]

Stacks

With a well defined set of needs, arranged into a hierarchy, the task now is to determine which of those are most important to deliver a product that generates customers interest. Prioritizing product development initiatives is often discussed, I’ve even written my share of posts, just as it is heavily studied in the field of marketing […]

HierarchicalFractal

Armed with a comprehensive set of customer need statements, your job is to start to organize and make sense of those. This part details how to organize those customer needs into a usable hierarchy, using the KJ Method. After you have performed your research to gather a full set of customer needs the job is to organize […]