blurredfaces_whoisyourcustomer_rd

In the last part of this series we looked at the range of responsibilities Product Managers can cover. Next, in the 3^3 model, we’ll examine how those responsibilities are adjusted, based on the type of customer you are serving. Customers fall into three major types In 2012, I attended the Lean Startup Conference, and loved […]

setoftools

While I’ve previously posted about the requisite “soft-skills” of great Product Managers, in this Part of the series, we’ll explore the functional skill-set required on any given day. These competencies fall into three major categories, which I refer to the “3Ds”, consisting of Direction, Design, and Details. I believe that the Product Manager is ultimately responsible […]

abstract_sculpture

When asked questions like “what does a product manager do” or ” is person X a good product manager”, too many times I answer with the unsatisfying “it depends” response. So here I try to better define the role of product management, by providing a framework, which we’ll explore in this 5-part series. My parents (and likely my colleagues too) have no idea what […]

startingCampfire

One critical element on the journey to finding product / market fit, is to get people to use your app — not just to simply sign-up, but to actually perform the key behaviors that drive value in the product. Here I’ll describe a framework to help you brainstorm, organize, and prioritize such initiatives. Understanding activation […]

Stacks

With a well defined set of needs, arranged into a hierarchy, the task now is to determine which of those are most important to deliver a product that generates customers interest. Prioritizing product development initiatives is often discussed, I’ve even written my share of posts, just as it is heavily studied in the field of marketing […]

HierarchicalFractal

Armed with a comprehensive set of customer need statements, your job is to start to organize and make sense of those. This part details how to organize those customer needs into a usable hierarchy, using the KJ Method. After you have performed your research to gather a full set of customer needs the job is to organize […]

customerneeds_big

Asking customers explicitly to list their needs is often a fruitless exercise. Customers often have difficulty articulating their thoughts and behaviors out of context, and applying it to the problem you are trying to solve (vs what they are). Instead, your approach should be to observe them in action, and interview them individually, and in groups, to deduce a […]